When we founded Exatom, we bundled a few decades of experience in digital marketing, development and data science and started to focus on online forms.
Because we think that online forms don’t get the attention they need. We have seen so many examples where an increase of conversion targets leads to an increase in media budget. Assuming that the performance of their online forms is a given fact.
Online forms are the least sexy elements of a marketer’s job. Still, it’s the final step that determines if your marketing investment, in effort or monetary value, turns into revenue.
At Exatom, we strongly believe that online forms require constant optimisation, monitoring and can be used as a marketing instrument to convince visitors to complete. Imagine if your form performs 10% better than beforehand, what the equivalent media budget would have been to achieve the same outcome?