Data integrations

Data integrations

Every website utilises multiple data sources. Some of this data can be leveraged through third-party integrations to generate new insights or enhance functionality.

Exatom supports a wide range of data integrations, including dataLayer and JavaScript variables, cookies, session and local storage, DOM events, and more. This allows Exatom to work smoothly alongside other third-party tools such as A/B testing solutions, content personalisation platforms, CRMs, and beyond.

Exatom Data Integration Sources

  1. dataLayer events
  2. JavaScript variables
  3. Cookies
  4. Session and local storage
  5. DOM events
  6. …

Exatom Data Integration Usages

  1. Custom Dimensions Insights
  2. Smart Tooltips (Including third-party A/B testing)
  3. Content Personalisation