Install with Google Tag Manager

Install with Google Tag Manager

This article covers how to deploy the Exatom form analytics tags to Google Tag Mananger.

The steps below need to be executed twice, once for our Event tag and once for our Conversion tag.
ℹ️ Exatom attributes conversions to the last form that the user interacted with. This means you can place the same conversion tag on multiple "Thank you" pages.

Prerequisites

  1. Download your Exatom tags from our tagging document (PDF) or from the Olympus user-interface
  2. Having access to your GTM container (Admin or Edit permissions)

Steps

  1. Open Google Tag Manager: https://tagmanager.google.com/ 
  2. Create the tag
    1. In the left menu, select Tags → New.
    2. Click Tag Configuration → choose Custom HTML.
    3. Paste your HTML/JS snippet into the HTML field.
  3. Add a trigger
    1. For the Exatom Event tag: click Triggering → choose “All Pages” for every page.
    2. For the Exatom Conversion tag: click Triggering → choose a trigger that defines the "Thank you" page for your form(s).
  4. Click Save
  5. Repeat steps 1-3 for the Exatom Conversion tag, then continue below.
  6. Click Submit in the top right corner
    1. Enter a version name, for example "Exatom Form Analytics tagging"
  7. Click publish
  8. Visit your website and test your form
    1. Visit your form page and fill it in and submit it so all the Exatom tags have fired.
  9. Verification
    1. Login to the Exatom user-interface at https://olympus.exatom.io and follow the tag verification checks in the dashboard.

Troubleshooting

If the Exatom tags are not firing Tag not firing:
  1. Check trigger conditions, blocking triggers, and tag sequencing.
  2. If you content security policy, verify Exatom is allowed: https://support.exatom.io/portal/en/kb/articles/installing-exatom-with-a-content-security-policy 


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