How Session Replays assist you in optimising your forms

With Exatom Session Replays, often called screen- or session recordings, you see the actions and behaviour of your customers on your forms, like seeing a video of their screen. They capture the customer’s entire behaviour, including mouse movements, clicks, scrolling behaviour, anonymous form inputs, and other on-screen actions. These recordings provide a detailed visual representation of how users engage with your forms.

Where Form Analytics help you to gain insights into the quantitative side of your forms (numbers, how many/how much), Session Replays help you to understand the qualitative side of the customers' behaviour on your forms (observation and understanding why). Combining both gives you a comprehensive understanding of user experiences on your forms.

Integrated on top of your Form Analytics data

While Session Replays provide value on their own, we understand it takes tremendous time for teams to find, analyse and pinpoint critical ones. To make that discovery process much more accessible, we deeply integrated Session Replays with our Form- and Field metrics data. Allowing you to first define areas for improvement based on analytical data like submission errors, correction- or autofill rates and then click-through to see only those Session Replays of customers that showed the highest friction.

For example, when the field metrics disclose 8 abandoners after filling in their Date of Birth info, you can click on the number 8 and immediately see the list of linked session recordings. A true symbiosis of quantitative and qualitative analysis.

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• Getting started with Session Replays

  Once your forms are set up within the platform, you can enable Session Replays by clicking the three dots (...) menu on the top right and clicking "Enable session replays" or by expanding the Expert options in the bottom left part of the form and ...

• Finding customer frictions with Session Replays

  Exatom offers multiple ways to access your Session Replays. Going from the most efficient route of analytics anomaly to a session replay, using our in-house build Friction score or filtering and sorting session replays yourself. We strive to make it ...

• Single-step forms versus multi-step forms

  Splitting your forms into two or three steps will almost always increase form completion. There are three reasons why multi-step forms work well: The first impression is less intimidating than a long form with lots of question fields. By asking for ...

• Frequently Asked Questions

  Storage and data retention Session replays are stored for 90 days after the session ends. What cannot be recorded? Exatom's Session Replay recorder is agnostic to the technology or platform you used to build your website. We rely on standards like ...

• Privacy controls

  Exatom is a cookieless, privacy-first platform by design. We also took that route whilst developing our Session Replay product. Exatom's default privacy measurements for Session Recordings, all occurring locally within the user's browser before any ...