Related Articles
Adding basket and conversion value tracking to your tags
Reporting on the actual Conversion value or the Missed conversion opportunity are good indicators of good and bad performing forms or funnels. Adding revenue tracking to your tags Any of the following parameters can be added to the Exatom tag ...
How to setup a form
To setup a form in the Exatom platform, go to the Setup section in the menu, select Form and click on the 'Add form' button. The form finder field will show up, where you can fill in the page URL where the form is located. You can simply start with ...
Setting up a form showing on multiple pages
In case the same form is used on multiple pages, it's possible to set this up as one form, aggregating all data. To set this up, start with specifying one URL where that form exists. When the form is found, more setup fields appear and you can ...
Will Exatom slow down my website?
Your website should be handled with care, which is why we invest heavily in how our tags are operated and ensure they work well in every environment. The Exatom tags are carefully designed and tested to have minimal impact on the performance of any ...
Conversion value
On the Conversion Path report in the Form Engagement section, Exatom reports the total conversion value as well as the missed conversion opportunity. This value is based on the average conversion value that you can set up on the form setup page. Go ...