Single-step forms versus multi-step forms

Single-step forms versus multi-step forms

Splitting your forms into two or three steps will almost always increase form completion. There are three reasons why multi-step forms work well:
  1. The first impression is less intimidating than a long form with lots of question fields.
  2. By asking for sensitive information (email, phone) on the final step of a multi-step form, users are more likely to fill out these fields – otherwise they lose the progress made by filling out the previous steps (this is a proven cognitive bias known as the ‘sunk cost fallacy’).
  3. By seeing a progress bar, users are more motivated to complete the form. This is, again, based on numerous proven cognitive biases such as the endowed progress effect.


    • Related Articles

    • How Session Replays assist you in optimising your forms

      With Exatom Session Replays, often called screen- or session recordings, you see the actions and behaviour of your customers on your forms, like seeing a video of their screen. They capture the customer’s entire behaviour, including mouse movements, ...

    • Using Exatom events or signals on your website or CRM

      While we provide our Motivational Widgets to make it easier to communicate with visitors on your forms, it might not be that exact moment or format to deliver a message. You might be looking for capturing form specific signals like started or ...

    • Release notes

      October 26th 2021 IP blocking When performing tests on your forms you do not want your or your teams test-data to pollute your Exatom insights. With our IP blocking feature you can block all the IP addresses within your organization or you personal ...

    • Introduction

      When we founded Exatom, we bundled a few decades of experience in digital marketing, development and data science and started to focus on online forms. Because we think that online forms don’t get the attention they need. We have seen so many ...

    • Install with Google Tag Manager

      1. In order to add the Exatom tags to Google Tag Manager, log in to your account and select New Tag and click Add a new tag. 2. In the upper-left corner, rename the tag and change 'Untitled Tag' into 'Exatom Event Tag', click on Tag Configuration and ...