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Forms
Conversion value
On the Conversion Path report in the Form Engagement section, Exatom reports the total conversion value as well as the missed conversion opportunity. This value is based on the average conversion value that you can set up on the form setup page. Go ...
How to setup a form
To setup a form in the Exatom platform, go to the Setup section in the menu, select Form and click on the 'Add form' button. The form finder field will show up, where you can fill in the page URL where the form is located. You can simply start with ...
Setting up a form showing on multiple pages
In case the same form is used on multiple pages, it's possible to set this up as one form, aggregating all data. To set this up, start with specifying one URL where that form exists. When the form is found, more setup fields appear and you can ...

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Using Exatom events or signals on your website or CRM
While we provide our Motivational Widgets to make it easier to communicate with visitors on your forms, it might not be that exact moment or format to deliver a message. You might be looking for capturing form specific signals like started or ...
Top Sources (UTM) reporting
Our Top Sources reporting section within the Form Engagement module allow you to report on your paid campaigns and referrals by analysing UTM parameters. For each UTM parameter you will be able to see its volume, start rate, error rate, autofill ...
Introduction
When we founded Exatom, we bundled a few decades of experience in digital marketing, development and data science and started to focus on online forms. Because we think that online forms don’t get the attention they need. We have seen so many ...
Setting up an account to manage multiple websites
When you are an agency or consultancy company managing multiple client's websites in the Exatom platform, make sure that the company name in the platform is your own company name and not the client's. In the website section, you can specify the ...
Keyboard shortcuts
To make your life easy, you can use keyboard shortcuts to save some time. Here is the list of shortcuts we applied in our platform: Shortcut key Function Where applicable Shift (press 2 times) Open the website selector. Once opened you can start to ...

Forms