Forms
How to Track Custom HTML Elements
Want to understand how visitors interact with your custom form controls, such as image-based product selectors, styled radio buttons, or non-standard dropdowns? By adding a simple HTML attribute to any element, you can start capturing clicks and ...
Conversion value
On the Conversion Path report in the Form Engagement section, Exatom reports the total conversion value as well as the missed conversion opportunity. This value is based on the average conversion value that you can set up on the form setup page. Go ...
How to setup a form
To setup a form in the Exatom platform, go to the Setup section in the menu, select Form and click on the 'Add form' button. The form finder field will show up, where you can fill in the page URL where the form is located. You can simply start with ...
Setting up a form showing on multiple pages
In case the same form is used on multiple pages, it's possible to set this up as one form, aggregating all data. To set this up, start with specifying one URL where that form exists. When the form is found, more setup fields appear and you can ...