Exatom
offers built-in A/B testing, enabling you to quickly manage controlled rollouts
for Smart Tooltips and Content Personalisation, target specific audience
groups, and track performance.
Audience splitting
Traffic is evenly split into 20 cohorts of 5%, allowing controlled rollouts, holdout groups, and side-by-side comparisons without requiring extra engineering effort. Consistent, deterministic cohorting keeps users consistently assigned over time, ensuring clear comparisons and reliable readouts across initiatives.
Flexible experiment design
From the Exatom interface, you can initiate Smart Tooltips and Content Personalisations for any individual cohort or combination of cohorts. Quickly iterate by activating or pausing campaigns in real time, optimising experiences on the spot and safely testing ideas on a small scale before expanding to larger audiences.
Monitor cohort-level performance directly in Exatom and understand how targeted variants are performing. Compare uplift indicators and user engagement across groups to guide decisions, prioritise winners, and scale with confidence.